Viva La Avenida

Grandville Avenue
Area Specific Plan
Grand Rapids, Michigan

 

Viva la Avenida, is an Area Specific Plan for Grandville Avenue. Grandville Avenue is the primary corridor in the Roosevelt Park neighborhood, and the residents desire their neighborhood and traditional business district to be an attractive and vibrant place. Williams & Works led a neighborhood planning process focusing on Grandville Avenue, which represents the cultural heart of the Hispanic community in Grand Rapids.

Inclusive engagement included attending community events to ask for input, visiting area schools and meeting with neighborhood children, conducting face-to-face interviews at resident ‘homes and businesses, and hosting a full-week long design charrette. This award winning Area Specific Plan was adopted by the City of Grand Rapids in 2017, and is the culmination of a broad base of community input and feedback, and provides direction for future improvements that affect housing, transportation, aesthetics, land use and development types along the corridor. The vision calls for increasing safety within the street space, connecting area parks to neighborhoods, and planning for infill development by respecting the existing development pattern and accommodating green infrastructure through bulb outs and bus bulbs.

Award Winning Project!
  • Michigan Association of Planning 2019 Outstanding Planning Project: Advancing Diversity & Social Change
  • Michigan American Society of Landscape Architects 2017 Merit Award for Planning & Analysis